What is in a brand/product’s name? 

 

When it comes to launching products, your product’s name is the first thing consumers see-and it is essential that it clearly communicates your image, differentiates your brand and reinforces your positioning and strategy.

 

To find the optimal name for your new product, RSI first runs creative sessions with your target audience segments, using “divergence and convergence” techniques to reveal the best options.  We then put the top alternatives through rigorous testing legally and culturally to ensure they are viable solutions. Finally, we use specialized interviewing across multiple dimensions to identify the name that we know will win in the market.