The entertainment world has never been more competitive. Consumers have a slew of new choices from a range of new media and their attention is more fragmented than ever before in history.  To ensure the success of your project, it’s crucial to have extensive research that reveals how to appeal to your target segments and uncovers what will capture their “eyes and ears” and win their loyalty.
 

RSI consultants work hand in hand with you to gather feedback and insights from your key segments and translate them into guides for crafting effective projects that attract your key audiences.  Companies from across the entertainment world count on us to help shape their content, graphics and programming, including:
 

• Network and cable TV stations
• Magazine, newspaper and book publishers
• Theme parks
• Video production companies
 

RSI takes the guesswork out of creating new entertainment vehicles, or revitalizing existing ones.  You have the information you need to ensure the projects you develop will bring in your audience and win in the market.